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Marketing  > Vesti  > Alfa - Plam at the fair ISH 2019

  • Alfa - Plam at the fair ISH 2019

    28. 01. 2019.
    28. 01. 2019.

     In the period from 11th to 15th of March, the company Alfa – Plam will present its product range at the international trade fair ISH in Frankfurt.

    About ISH fair

    ISH is the leading trade fair in the field of heating and air conditioning. It is a biennial trade fair held in Frankfurt. The extent and significance of this show are proved by the fact that in this place more than 2.400 world-famous exhibitors display their latest technological achievements.


    Alfa Plam participated in ISH for the first time as an exhibitor in 2013. On that occasion, the global market was for the first time presented with at the time the latest company product - a central heating pellet stove, Commo. It may be said that our company was that year highly noticed by well-known European producers as well as distributors in the heating sector.
    This is the fourth time in a row of our participation in this show. Each year we have had an increase in square footage and a more and more noticeable position of our booth. In the meantime, the number of new products we would display was also growing, primarily in the pellet heating segment. This year, we have prepared numerous innovations for the fair. In addition to the pellet program, where we have new boilers - a 32 and 37 kw Commo Compact and an additional pelletizer, we will present a redesigned gas stove, Midi Lux, and the latest solid fuel stove, Futuro.

    How to organize a trade fair appearance in a successful manner

    To keep up with the world-renowned brands, we had to plan the fair trade appearance at least a year in advance. After defining the size and position of the stand, the planning of the product range for exhibition as well as the development of new products are approached. Preparation of conceptual designs of the stand and advertising materials also takes a lot of time and requires the commitment of a large number of employees (designers, clerks, company management). Participation in the fair is an opportunity for the employees to get acquainted with trends, but also to make contacts that are not only about sales but about the procurement of components, development and standardization of products, too.

    Activities following the fair

    Finally, business activities have yet to start upon the return from the fair, because the realization of everything that has been agreed upon at the show follows. The analysis of the participation in the show includes the financial component regarding the spent funds, as well as the analysis of the effects reflected in the quantity and quality of the established contacts. It is very difficult to come up with some specific and measurable results of participation in the show but investing in such activities is considered a long-term investment which will ultimately lead to an increase in export and expansion of the product range, production capacities of our company and domestic economy as a whole.

    More information about the exhibition you can find here.